You, the Warrior

You go to war to conquer and win.  Results drive you and your firm.

In today's complicated and competitive business world, you live or die by your P/L, market share, ratings, revenue, number of clicks or however success is measured in your line of work.  This is your score card.You may be a business manager or sales person.  You probably work for a truly heroic-type business where expansion and segment domination are the goal. 


In my days as an executive recruiter, I came across many magicians, sovereigns and lovers who were extremely frustrated with how much their companies were driven by results in the form of profits.  Here the war mood prevailed and heads rolled when business goals were not met.

Whether you like it or not, heroic companies along with their staff of warriors, play a key role across industries.  Even the most creative, exclusive and altruistic firms would not be able to thrive and function without a few warriors in their ranks.  I remember my shock when I meet a "sales woman" working for Save The Children. Well, on second thought, how can we save children without a warrior raising funds for them?

You, the Hopeless Lover

Don't get me wrong.  Company employees in this category are not necessarily tree huggers or Mother Teresas.  They,  in some direct or less direct ways, serve the common good.  A company like Pfizer, for example, strives "to improve health and well-being at every stage of life."  What more altruistic purpose than this?

You, the lover, seek fulfillment by helping others by  serving, curing, helping, entertaining them or simply making their lives easier somehow.  Whoever came up with the concept of delivery pizza sought, not only to make a profit by making food for someone, but went the extra mile (literally) by saving you the trip to the restaurant.  A pizza may not save your life in the same way a vaccine does, but the concept of service prevails here as well.

DHL delivers you the world.  Suzlon powers a greener tomorrow.  Burt's Bees "makes people's lives better every day, naturally."  This kind of love for humanity certainly fires you up.

You, Your Majesty

So, you're royalty? 

As an executive recruiter, I have encountered lots of professionals who acted and spoke of their employers as the one and only company capable of (fill in the blank), a league of their own, as unique or the last in a line of (fill in the blank). Their companies have actually done a great job at instilling a sense of royalty or sovereignty in them because of their high quality products or services. 

Maybe you don't aspire to be queen or king, but do focus on excellence and quality work to seek following and loyalty. That makes you a sovereign. You are attracted by companies or employers that seek to be number 1 in their areas, not by results alone, but, by the uniqueness of their product or service offering,  You and these companies also seek to set the standard, be the authority, the Oscars to Hollywood, the Pulitzer to journalists sort of speak.

I remember meeting someone working, not for a company, but THE company that manufactures the balls used by the Major League Baseball teams (MLB). To him, a die-hard baseball fan, his company is royalty (despite being such small  niche).  I agree that, within that category, the company rules.