Sunday, November 8, 2009

What turns you on? Back to the basics.

I am a fan of good marketing. I am involved in marketing indirectly, working with some of the top marketers in the land. It is such a great pleasure to come across great products or services that are presented in a creative, clever, unique manner, especially if the product is something simple, something everyday.

Walking in Shibuya yesterday afternoon,I came across RazzleBerry (http://razzleberry.jp/), frozen yogurt shop with an attitude, a simple product with an awesome concept. They totally blew me away.

What am I getting at? Exactly, that. That something that blows you away,excites you, moves you can give you a boost of energy to help you deal with the career crisis blues. A word of warning: There is a clear, and very thick line between work and play, work VS hobbies. I must say I am truly lucky to work with great companies and the people who make their products and services greater by promoting them in remarkable ways.

In his book, Go Put Your Strengths To Work, Marcus Buckingham, states that the best way to succeed at work is to identify and focus on those work activities that turn you on, that you enjoy and bring the best in you.

Homework: Ask yourself these questions:
What brought you to this job in the 1st place?
When do you feel most excited at work? Name the activity:
What activity makes you forget time, time flies without noticing when you do it?
What activities do the opposite?

Enjoy your Sunday.

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