In my opinion, purpose, more than faith, moves mountains. Nikos Mourkogiannis, a renown strategic consultant, states that every company has been created with a main purpose in mind and is populated by 4 types of people: Magicians, Sovereigns, Lovers and Warriors.
Larry Page and Sergey Brin, founders of Google, the Magicians, set their eyes on an ever evolving free-access system that would put vast amounts of information on people's hands. Their emphasis has been on a free-spirit of innovation and discovery open to all.
Giorgio Armani, the Sovereign, is not out to save the world or clothe every man, woman and child on the planet for free, but a selected few who can afford his expensive creations. He strives for excellence, seeking to be admired, adored and followed.
Blake Mycoskie, the founder of TOMS shoes (www.toms.com), is the ultimate Lover who set out to give one pair of shoes to a shoeless child in the developing world for every pair sold at his store. The One-for-One movement he leads is fueled by the purpose of altruism and desire to help others and improve their lives.
Bill Gates is a Warrior who did not start Microsoft to develop software used by a handful of people; instead, he envisioned putting it in every PC on the face of the earth, earning him monopoly lawsuits in Europe. Results drive at its best.
Are you a magician, a lover, a sovereign or a warrior and, most importantly, is your personal purpose in line with that of your employer?
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