You, the Magician

 As discussed in my previous entries, most companies fulfill a main purpose, be it innovation or discovery (magicians), excellence (sovereigns), altruism (lovers) or results (warriors).  Obviously, most companies focus on one or two of these traits, but may also have some orientation or specific activity or involvement in the others.

So, say you think you are a magician, turned on by innovation, discovery and freedom to create.  You may be working for a freedom champion or in a department in charge of product development, innovation or new service development. Even if you aren't in any of these roles, you may be the idea dynamo in your team, regardless of your position.

I personally feel that marketing, promotion and advertising agencies are probably the best example of magicians at work.  Here, executives and creatives are under great pressure to develop that new idea that well help their client achieve business purposes whatever they are.  I personally feel great respect for designers and creators who have the power to awe us with their work.  If you don't agree with me, check out a great example of creativity. I'm sure you've seen equally cool ads before.