Reinventing Rather Than Resolving

The first week of the year has gone by.  We're into a new decade and what a decade the last was. Have you kept up with those resolutions?  You may have started off  the year trying to lose weight and make up for the lack of exercise over the holidays.  By the way, my gym was deserted last week and packed today.  I knew it.

I would presume that most of the resolutions you made are either now history or will become a thing of the past in the coming days.  To give you the benefit of the doubt, let's say your resolutions like mine spread over the year rather than come alive by year end and die at the beginning of the new year.

I came across a great article on Adverting Age:  Reinvention, Not Just for the New Year by Darryl Ohrt. The article is aimed at small advertising agencies with the suggestion to revisit their brand, operations, employee relations and social  media presence every quarter, rather than annually in view of the drastic changes in social communication and the economic climate we now live in.

Darryl suggests ditching the resolutions and annual plans and going with clear conscientious revision and reinvention of these key aspects of the company.  The world as we knew it in 2007 or 2008 is no more, especially in the area of job estability and employment, so I would also suggest that we apply the same advise to our professional goals, ditch the resolutions and annual plans and take a more regular and proactive approach to our work lives.  More on that to come.